Chew Dat is a mock granola bar geared towards teens. Balancing green themes with a youthful color pallete, Chew Dat are 'hip' enough for kids to pick it on their own and stand out on the shelves at the grocery store. The back of the box provides information about new music along with reviews of CDs. To engage teenagers in the product and to build a relationship, details on the box would be updated on a regular basis.